Changing a page or post URL slug

A URL slug or URL identifier is the exact address of a specific page or post on your site.

Squarespace automatically assigns a URL slug for each new page or post based on its title. For example, if you add a page titled "About," its automatic URL slug is You can manually change it by following this guide.

Using short, memorable URLs makes it easier for visitors to find and share your content.

Before you begin

  • URL slugs must be between 1 and 30 characters.
  • URL slugs can't include special characters other than dashes (-) and underscores (_).
  • Traffic won't automatically redirect to a new URL if you change it. Navigating to the old URL will display a Page Not Found error. To prevent this, create a 301 redirect after changing a URL slug.
  • You can't use the same url identifier more than once within your site. Both scenarios will return an invalid url error notification.

Reserved URL slugs

Squarespace reserves some URL slugs for internal use only, meaning you'll see an error message if you attempt to use them for your page's URL. Reserved slugs for Squarespace 5 include:

  • api
  • display
  • process
  • resources

Change a page URL

Page URLs are automatically set based on a page's title. To edit this URL, follow these steps:

  1. In Structure Mode, hover over any page link and click Configure.
  2. In the Page Configuration window, scroll down to the URL Identifier box.
  3. Enter a new URL identifier.
  4. Click Save Page Configuration.

Keep in mind:

  • All uppercase characters automatically change to lowercase.
  • All spaces automatically change to hyphens. 
  • You may see an "Invalid URL" error if you try to use a reserved URL identifier or a URL identifier that's already been used on your site.

Change a blog post slug

To keep blog post URLs consistent, all post URLs publish in the same format. They include the first 60 characters of the blog post title, and can include the publication date.

Choose whether the post URL contains the date in the Journal Page Configuration window.

To create a shorter URL for a blog post, create a URL shortcut.

Squarespace 7 comparison

Our current Squarespace platform has a more sophisticated interface, including the ability to adjust page slugs for blog posts and specific images within a gallery.

When moving from Squarespace 5 to Squarespace 7, match the URLs on your new site to help preserve inbound links to your content. For example, if your old site's About page was at, use this same URL on Squarespace 7. Otherwise, if your new About page is at, anyone visiting the /about URL will get a "404 Page Not Found" error.

Learn how to update URL slugs on Squarespace 7.

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Changing a page or post URL slug